Baby Barista
Revolutionizing Baby Formula Preparation
Baby Barista is an innovative baby formula mixer and dispenser designed to simplify the lives of new parents. This smart device combines cutting-edge technology with thoughtful design. The product aims to bring joy to parenthood by addressing the challenges of preparing formula, especially during those sleepless nights.
My Role
As the Graphic Department Lead & UX/UI designer, I played an important role in creating a cohesive visual identity for Baby Barista. My responsibilities included developing the brand identity, designing the product interface, and crafting the user experience for the mobile app. I worked closely with other Graphic Designers, Industrial Designers, and Engineers to ensure that all visual elements aligned with the product's core values and resonated with our target audience of new parents.
Challenge
The primary challenge was to create a product that went beyond simply dispensing milk. We needed to design a machine that could operate effortlessly at 3 AM, catering to sleep-deprived parents. Additionally, we faced the task of differentiating Baby Barista from competitors in the market. Balancing functionality with user-friendliness while maintaining a cohesive brand identity across the product, interface, and mobile app presented another significant hurdle.
Business Goals
an intuitive and user-friendly interface for sleep-deprived parents
Create a formula dispenser that functions seamlessly during late-night feedings
Research
Our research process began with in-depth interviews involving diverse focus groups, including new parents, single parents, nannies, and doctors. We sought to understand the pain points in formula preparation and the features parents desired in a formula dispenser. This initial research led to the creation of customer journeys, highlighting ideal scenarios for Baby Barista usage. We then developed three distinct personas to represent our key findings, each responding differently across the emotional spectrum.
Ideate
The ideation phase involved creating mood boards for the product, brand, and app, exploring various aesthetic directions. We generated multiple logo ideas guided by these mood boards, aiming to create a brand that resonated with adults while remaining relevant to baby care. Simultaneously, we mapped out the product's information architecture and developed wireframes based on our research insights. This phase culminated in a second round of focus group interviews, where we presented our concepts and gathered additional feedback.
Solution
Based on our research and ideation, we developed a smart, cohesive baby formula mixer that speaks well to the customer. The product interface was designed to function independently of the app, ensuring essential features were accessible directly on the device. We created a conversational, human-centric app interface to complement the physical product, striking a balance between minimalism and warmth. The brand identity was carefully crafted to appeal to adults while maintaining its connection to baby care.
Outcomes
The final Baby Barista product emerged as a revolutionary solution in the baby formula preparation market. It successfully addressed the needs of sleep-deprived parents with its intuitive interface and smart features. The cohesive brand identity resonated well with our target audience, differentiating Baby Barista from competitors. The mobile app's conversational prompts and essential features enhanced the overall user experience, making formula preparation a less daunting task for new parents. Ultimately, Baby Barista achieved its goal of bringing more joy to parenthood by simplifying one of its most challenging aspects.
30 seconds
to Create a Perfect Bottle
1-handed
Interface and Mobile App
What I Learned
I gained invaluable insights into the importance of creating a cohesive brand experience across multiple touchpoints. The project reinforced the critical role of user research and iterative design in developing products that truly address user needs, particularly for sleep-deprived parents facing the challenges of formula preparation. Perhaps most importantly, I learned the power of balancing functionality with emotional design, creating an interface that not only simplifies tasks but also brings joy and comfort to the parenting experience.
