Khoa Nguyen
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Piatto
Revolutionizing Temperature Control Tumbler
Piatto is an innovative smart thermal tumbler designed to maintain beverages at the user's preferred temperature, whether warm or cool. This cutting-edge product combines sleek design with advanced technology, offering a personalized drinking experience. The Piatto system includes not only the tumbler itself but also a companion app that allows users to set and control their desired beverage temperature with ease.
Role: Lead UX/UI Designer and Project Manager
Shipped: 2024
Keyword: UX Research, User Testing, Design System, UX/UI Design
My Role
As the lead UX/UI Designer and Project Manager, my role was to lead the design and implementation of a user-centric interface that would simplify the complex B2B purchasing process. Through meticulous research, user testing, and iterative design cycles, I aimed to create a cohesive and intuitive experience that would elevate Cisco's B2B platform, fostering increased customer satisfaction and loyalty.
Challenge
The main challenges revolved around balancing the need for a fresh design with maintaining brand consistency and ensuring ease of navigation for users accustomed to the previous interface.
Research
We began the project by speaking with a few stakeholders, sales teams, and partners to gain key insights and identify major personas across all CCW tracks. We then defined their goals, expectations, touchpoints, experiences, and pain points and organized them through journey map exercise. This intense exploration into the lives of our users unveiled inconsistencies within the existing CCW tracks.
Key Problems:
Users are overwhelmed with contents at any given moments
No clear progress trackers where users are
Repetitive features with different names and experiences between CCW tracks
Ideate
After gaining a deep understanding of the problem and user needs, we engaged in collaborative brainstorming sessions to generate a wide range of innovative ideas and potential solutions across CCW tracks. Through iterative sketching and rapid prototyping, we explored and refined various concepts, allowing us to visualize and evaluate different approaches.
To validate the seamless new solution with existing functionalities, we conducted rigorous testing and evaluation processes. The effectiveness of the implemented solution was meticulously analyzed through heuristic and usability evaluations, while valuable insights from stakeholders and partners were incorporated to optimize the overall experience. Additionally, a Task Performance Indicator (TPI) assessment was conducted for the CCW to pinpoint areas for further refinement and enhancement.
In our quest to achieve reusability, consistency, increase development velocity, we created a design system to help conceptualize, build and ship new features, iterations and products much faster, and more efficiently.
Solution
Through a user-centered design approach, we conducted extensive research, including user interviews and usability testing, to inform our redesign decisions. We focused on simplifying complex workflows, refining visual elements, and integrating intuitive navigation patterns.
Leveraging contemporary design principles, we crafted a visually compelling and intuitive website interface. We focused on creating clear user journeys, optimizing for mobile responsiveness, and implementing interactive elements to captivate visitors.
Outcomes
3x
Faster Deal Cycle Time
5x
More Quotes Enhancement in Partner Productivity
85%
of All Customer Interactions Powered by AI Chatbot
The final outcome of the Piatto project was tremendously rewarding. We successfully created a smart thermal tumbler that not only met but exceeded our initial goals. The product features a sleek and classic logo mark that effectively represents the brand's identity. The packaging is lively and attractive, enhancing the overall user experience from the moment of purchase. The companion app is engaging and user-friendly, providing seamless control over the tumbler's temperature settings. Most importantly, Piatto has set a new standard in the smart tumbler market, offering users unprecedented control over their beverage temperature preferences and establishing itself as a leader in this innovative product category
What I Learned
The project's success hinged on a comprehensive approach that combined deep user research, collaborative ideation, and iterative design processes to create a cohesive and user-centric B2B platform. By focusing on streamlining complex processes, developing a design system for consistency, and continuously validating solutions through rigorous testing, the team was able to achieve significant improvements in deal cycle time, partner productivity, and customer interactions. This case study underscores the importance of aligning UX strategy with business goals, emphasizing the value of cross-functional collaboration and the power of data-driven decision-making in creating successful enterprise-level solutions.
“
Thanks to a consistent, cohesive user experience and standardization across tracks created, we received a process that was easy to build, simple to use and perform tasks, while driving reusability, consistency, and increasing development velocity. It was an ideal mix.
CCW Product Team
Read next
Piatto
Revolutionizing Temperature Control Tumbler
Piatto is an innovative smart thermal tumbler designed to maintain beverages at the user's preferred temperature, whether warm or cool. This cutting-edge product combines sleek design with advanced technology, offering a personalized drinking experience. The Piatto system includes not only the tumbler itself but also a companion app that allows users to set and control their desired beverage temperature with ease.
Role: Lead UX/UI Designer and Project Manager
Shipped: 2024
Keyword: UX Research, User Testing, Design System, UX/UI Design
My Role
As the lead UX/UI Designer and Project Manager, my role was to lead the design and implementation of a user-centric interface that would simplify the complex B2B purchasing process. Through meticulous research, user testing, and iterative design cycles, I aimed to create a cohesive and intuitive experience that would elevate Cisco's B2B platform, fostering increased customer satisfaction and loyalty.
Challenge
The main challenges revolved around balancing the need for a fresh design with maintaining brand consistency and ensuring ease of navigation for users accustomed to the previous interface.
Research
We began the project by speaking with a few stakeholders, sales teams, and partners to gain key insights and identify major personas across all CCW tracks. We then defined their goals, expectations, touchpoints, experiences, and pain points and organized them through journey map exercise. This intense exploration into the lives of our users unveiled inconsistencies within the existing CCW tracks.
Key Problems:
Users are overwhelmed with contents at any given moments
No clear progress trackers where users are
Repetitive features with different names and experiences between CCW tracks
Ideate
After gaining a deep understanding of the problem and user needs, we engaged in collaborative brainstorming sessions to generate a wide range of innovative ideas and potential solutions across CCW tracks. Through iterative sketching and rapid prototyping, we explored and refined various concepts, allowing us to visualize and evaluate different approaches.
To validate the seamless new solution with existing functionalities, we conducted rigorous testing and evaluation processes. The effectiveness of the implemented solution was meticulously analyzed through heuristic and usability evaluations, while valuable insights from stakeholders and partners were incorporated to optimize the overall experience. Additionally, a Task Performance Indicator (TPI) assessment was conducted for the CCW to pinpoint areas for further refinement and enhancement.
In our quest to achieve reusability, consistency, increase development velocity, we created a design system to help conceptualize, build and ship new features, iterations and products much faster, and more efficiently.
Solution
Through a user-centered design approach, we conducted extensive research, including user interviews and usability testing, to inform our redesign decisions. We focused on simplifying complex workflows, refining visual elements, and integrating intuitive navigation patterns.
Leveraging contemporary design principles, we crafted a visually compelling and intuitive website interface. We focused on creating clear user journeys, optimizing for mobile responsiveness, and implementing interactive elements to captivate visitors.
Outcomes
3x
Faster Deal Cycle Time
5x
More Quotes Enhancement in Partner Productivity
85%
of All Customer Interactions Powered by AI Chatbot
The final outcome of the Piatto project was tremendously rewarding. We successfully created a smart thermal tumbler that not only met but exceeded our initial goals. The product features a sleek and classic logo mark that effectively represents the brand's identity. The packaging is lively and attractive, enhancing the overall user experience from the moment of purchase. The companion app is engaging and user-friendly, providing seamless control over the tumbler's temperature settings. Most importantly, Piatto has set a new standard in the smart tumbler market, offering users unprecedented control over their beverage temperature preferences and establishing itself as a leader in this innovative product category
What I Learned
The project's success hinged on a comprehensive approach that combined deep user research, collaborative ideation, and iterative design processes to create a cohesive and user-centric B2B platform. By focusing on streamlining complex processes, developing a design system for consistency, and continuously validating solutions through rigorous testing, the team was able to achieve significant improvements in deal cycle time, partner productivity, and customer interactions. This case study underscores the importance of aligning UX strategy with business goals, emphasizing the value of cross-functional collaboration and the power of data-driven decision-making in creating successful enterprise-level solutions.
“
Thanks to a consistent, cohesive user experience and standardization across tracks created, we received a process that was easy to build, simple to use and perform tasks, while driving reusability, consistency, and increasing development velocity. It was an ideal mix.
CCW Product Team
Read next
Piatto
Revolutionizing Temperature Control Tumbler
Piatto is an innovative smart thermal tumbler designed to maintain beverages at the user's preferred temperature, whether warm or cool. This cutting-edge product combines sleek design with advanced technology, offering a personalized drinking experience. The Piatto system includes not only the tumbler itself but also a companion app that allows users to set and control their desired beverage temperature with ease.
Role: Lead UX/UI Designer and Project Manager
Shipped: 2024
Keyword: UX Research, User Testing, Design System, UX/UI Design
My Role
As the lead UX/UI Designer and Project Manager, my role was to lead the design and implementation of a user-centric interface that would simplify the complex B2B purchasing process. Through meticulous research, user testing, and iterative design cycles, I aimed to create a cohesive and intuitive experience that would elevate Cisco's B2B platform, fostering increased customer satisfaction and loyalty.
Challenge
The main challenges revolved around balancing the need for a fresh design with maintaining brand consistency and ensuring ease of navigation for users accustomed to the previous interface.
Research
We began the project by speaking with a few stakeholders, sales teams, and partners to gain key insights and identify major personas across all CCW tracks. We then defined their goals, expectations, touchpoints, experiences, and pain points and organized them through journey map exercise. This intense exploration into the lives of our users unveiled inconsistencies within the existing CCW tracks.
Key Problems:
Users are overwhelmed with contents at any given moments
No clear progress trackers where users are
Repetitive features with different names and experiences between CCW tracks
Ideate
After gaining a deep understanding of the problem and user needs, we engaged in collaborative brainstorming sessions to generate a wide range of innovative ideas and potential solutions across CCW tracks. Through iterative sketching and rapid prototyping, we explored and refined various concepts, allowing us to visualize and evaluate different approaches.
To validate the seamless new solution with existing functionalities, we conducted rigorous testing and evaluation processes. The effectiveness of the implemented solution was meticulously analyzed through heuristic and usability evaluations, while valuable insights from stakeholders and partners were incorporated to optimize the overall experience. Additionally, a Task Performance Indicator (TPI) assessment was conducted for the CCW to pinpoint areas for further refinement and enhancement.
In our quest to achieve reusability, consistency, increase development velocity, we created a design system to help conceptualize, build and ship new features, iterations and products much faster, and more efficiently.
Solution
Through a user-centered design approach, we conducted extensive research, including user interviews and usability testing, to inform our redesign decisions. We focused on simplifying complex workflows, refining visual elements, and integrating intuitive navigation patterns.
Leveraging contemporary design principles, we crafted a visually compelling and intuitive website interface. We focused on creating clear user journeys, optimizing for mobile responsiveness, and implementing interactive elements to captivate visitors.
Outcomes
3x
Faster Deal Cycle Time
5x
More Quotes Enhancement in Partner Productivity
85%
of All Customer Interactions Powered by AI Chatbot
The final outcome of the Piatto project was tremendously rewarding. We successfully created a smart thermal tumbler that not only met but exceeded our initial goals. The product features a sleek and classic logo mark that effectively represents the brand's identity. The packaging is lively and attractive, enhancing the overall user experience from the moment of purchase. The companion app is engaging and user-friendly, providing seamless control over the tumbler's temperature settings. Most importantly, Piatto has set a new standard in the smart tumbler market, offering users unprecedented control over their beverage temperature preferences and establishing itself as a leader in this innovative product category
What I Learned
The project's success hinged on a comprehensive approach that combined deep user research, collaborative ideation, and iterative design processes to create a cohesive and user-centric B2B platform. By focusing on streamlining complex processes, developing a design system for consistency, and continuously validating solutions through rigorous testing, the team was able to achieve significant improvements in deal cycle time, partner productivity, and customer interactions. This case study underscores the importance of aligning UX strategy with business goals, emphasizing the value of cross-functional collaboration and the power of data-driven decision-making in creating successful enterprise-level solutions.