Khoa Nguyen
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Piatto
Revolutionizing Temperature Control Tumbler
Piatto is an innovative smart thermal tumbler designed to maintain beverages at the user's preferred temperature, whether warm or cool. This cutting-edge product combines sleek design with advanced technology, offering a personalized drinking experience. The Piatto system includes not only the tumbler itself but also a companion app that allows users to set and control their desired beverage temperature with ease.
Role: Lead Graphic UX/UI Designer
Shipped: 2016
Keyword: Brand, Logo Design,UX Research, User Testing, Design System, UX/UI Design, Package Design
My Role
As the lead Graphic Department & UX/UI designer, I played a crucial role in creating a cohesive visual identity for Baby Barista. My responsibilities included developing the brand identity, designing the product interface, and crafting the user experience for the mobile app. I worked closely with other Graphic Designers, Industrial Designers, and Engineers to ensure that all visual elements aligned with the product's core values and resonated with our target audience of new parents.
Challenges
The main challenges revolved around balancing the need for a fresh design with maintaining brand consistency and ensuring ease of navigation for users accustomed to the previous interface.
Research
Our research process began with in-depth interviews involving diverse focus groups, including new parents, single parents, nannies, and doctors. We sought to understand the pain points in formula preparation and the features parents desired in a formula dispenser. This initial research led to the creation of customer journeys, highlighting ideal scenarios for Baby Barista usage. We then developed three distinct personas to represent our key findings, each responding differently across the emotional spectrum.
Ideate
The ideation phase involved creating mood boards for the product, brand, and app, exploring various aesthetic directions. We generated multiple logo ideas guided by these mood boards, aiming to create a brand that resonated with adults while remaining relevant to baby care. Simultaneously, we mapped out the product's information architecture and developed wireframes based on our research insights. This phase culminated in a second round of focus group interviews, where we presented our concepts and gathered additional feedback.
Solution
Through a user-centered design approach, we conducted extensive research, including user interviews and usability testing, to inform our redesign decisions. We focused on simplifying complex workflows, refining visual elements, and integrating intuitive navigation patterns.
Outcomes
30s
to Creates the Perfect Bottle
1-handed
Interface and Mobile App Convenience
90%
of Task Completion by Users without Assistance
The final outcome of the Piatto project was tremendously rewarding. We successfully created a smart thermal tumbler that not only met but exceeded our initial goals. The product features a sleek and classic logo mark that effectively represents the brand's identity. The packaging is lively and attractive, enhancing the overall user experience from the moment of purchase. The companion app is engaging and user-friendly, providing seamless control over the tumbler's temperature settings. Most importantly, Piatto has set a new standard in the smart tumbler market, offering users unprecedented control over their beverage temperature preferences and establishing itself as a leader in this innovative product category
What I Learned
I gained invaluable insights into the importance of creating a cohesive brand experience across multiple touchpoints. The project reinforced the critical role of user research and iterative design in developing products that truly address user needs, particularly for sleep-deprived parents facing the challenges of formula preparation. Perhaps most importantly, I learned the power of balancing functionality with emotional design, creating an interface that not only simplifies tasks but also brings joy and comfort to the parenting experience.
Piatto
Revolutionizing Temperature Control Tumbler
Piatto is an innovative smart thermal tumbler designed to maintain beverages at the user's preferred temperature, whether warm or cool. This cutting-edge product combines sleek design with advanced technology, offering a personalized drinking experience. The Piatto system includes not only the tumbler itself but also a companion app that allows users to set and control their desired beverage temperature with ease.
Role: Lead Graphic UX/UI Designer
Shipped: 2016
Keyword: Brand, Logo Design,UX Research, User Testing, Design System, UX/UI Design, Package Design
My Role
As the lead Graphic Department & UX/UI designer, I played a crucial role in creating a cohesive visual identity for Baby Barista. My responsibilities included developing the brand identity, designing the product interface, and crafting the user experience for the mobile app. I worked closely with other Graphic Designers, Industrial Designers, and Engineers to ensure that all visual elements aligned with the product's core values and resonated with our target audience of new parents.
Challenges
The main challenges revolved around balancing the need for a fresh design with maintaining brand consistency and ensuring ease of navigation for users accustomed to the previous interface.
Research
Our research process began with in-depth interviews involving diverse focus groups, including new parents, single parents, nannies, and doctors. We sought to understand the pain points in formula preparation and the features parents desired in a formula dispenser. This initial research led to the creation of customer journeys, highlighting ideal scenarios for Baby Barista usage. We then developed three distinct personas to represent our key findings, each responding differently across the emotional spectrum.
Ideate
The ideation phase involved creating mood boards for the product, brand, and app, exploring various aesthetic directions. We generated multiple logo ideas guided by these mood boards, aiming to create a brand that resonated with adults while remaining relevant to baby care. Simultaneously, we mapped out the product's information architecture and developed wireframes based on our research insights. This phase culminated in a second round of focus group interviews, where we presented our concepts and gathered additional feedback.
Solution
Through a user-centered design approach, we conducted extensive research, including user interviews and usability testing, to inform our redesign decisions. We focused on simplifying complex workflows, refining visual elements, and integrating intuitive navigation patterns.
Outcomes
30s
to Creates the Perfect Bottle
1-handed
Interface and Mobile App Convenience
90%
of Task Completion by Users without Assistance
The final outcome of the Piatto project was tremendously rewarding. We successfully created a smart thermal tumbler that not only met but exceeded our initial goals. The product features a sleek and classic logo mark that effectively represents the brand's identity. The packaging is lively and attractive, enhancing the overall user experience from the moment of purchase. The companion app is engaging and user-friendly, providing seamless control over the tumbler's temperature settings. Most importantly, Piatto has set a new standard in the smart tumbler market, offering users unprecedented control over their beverage temperature preferences and establishing itself as a leader in this innovative product category
What I Learned
I gained invaluable insights into the importance of creating a cohesive brand experience across multiple touchpoints. The project reinforced the critical role of user research and iterative design in developing products that truly address user needs, particularly for sleep-deprived parents facing the challenges of formula preparation. Perhaps most importantly, I learned the power of balancing functionality with emotional design, creating an interface that not only simplifies tasks but also brings joy and comfort to the parenting experience.
Piatto
Revolutionizing Temperature Control Tumbler
Piatto is an innovative smart thermal tumbler designed to maintain beverages at the user's preferred temperature, whether warm or cool. This cutting-edge product combines sleek design with advanced technology, offering a personalized drinking experience. The Piatto system includes not only the tumbler itself but also a companion app that allows users to set and control their desired beverage temperature with ease.
Role: Lead Graphic UX/UI Designer
Shipped: 2016
Keyword: Brand, Logo Design,UX Research, User Testing, Design System, UX/UI Design, Package Design
My Role
As the lead Graphic Department & UX/UI designer, I played a crucial role in creating a cohesive visual identity for Baby Barista. My responsibilities included developing the brand identity, designing the product interface, and crafting the user experience for the mobile app. I worked closely with other Graphic Designers, Industrial Designers, and Engineers to ensure that all visual elements aligned with the product's core values and resonated with our target audience of new parents.
Challenges
The main challenges revolved around balancing the need for a fresh design with maintaining brand consistency and ensuring ease of navigation for users accustomed to the previous interface.
Research
Our research process began with in-depth interviews involving diverse focus groups, including new parents, single parents, nannies, and doctors. We sought to understand the pain points in formula preparation and the features parents desired in a formula dispenser. This initial research led to the creation of customer journeys, highlighting ideal scenarios for Baby Barista usage. We then developed three distinct personas to represent our key findings, each responding differently across the emotional spectrum.
Ideate
The ideation phase involved creating mood boards for the product, brand, and app, exploring various aesthetic directions. We generated multiple logo ideas guided by these mood boards, aiming to create a brand that resonated with adults while remaining relevant to baby care. Simultaneously, we mapped out the product's information architecture and developed wireframes based on our research insights. This phase culminated in a second round of focus group interviews, where we presented our concepts and gathered additional feedback.
Solution
Through a user-centered design approach, we conducted extensive research, including user interviews and usability testing, to inform our redesign decisions. We focused on simplifying complex workflows, refining visual elements, and integrating intuitive navigation patterns.
Outcomes
30s
to Creates the Perfect Bottle
1-handed
Interface and Mobile App Convenience
90%
of Task Completion by Users without Assistance
The final outcome of the Piatto project was tremendously rewarding. We successfully created a smart thermal tumbler that not only met but exceeded our initial goals. The product features a sleek and classic logo mark that effectively represents the brand's identity. The packaging is lively and attractive, enhancing the overall user experience from the moment of purchase. The companion app is engaging and user-friendly, providing seamless control over the tumbler's temperature settings. Most importantly, Piatto has set a new standard in the smart tumbler market, offering users unprecedented control over their beverage temperature preferences and establishing itself as a leader in this innovative product category
What I Learned
I gained invaluable insights into the importance of creating a cohesive brand experience across multiple touchpoints. The project reinforced the critical role of user research and iterative design in developing products that truly address user needs, particularly for sleep-deprived parents facing the challenges of formula preparation. Perhaps most importantly, I learned the power of balancing functionality with emotional design, creating an interface that not only simplifies tasks but also brings joy and comfort to the parenting experience.