Khoa Nguyen
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Manrke
Redefining the CPA Firm Brand
Manrke is a global professional CPA firm that stands out in the industry with its energetic yet professional approach. The company sought to create a brand identity that would reflect their unique personality while maintaining the trustworthiness expected in the financial sector. This project aimed to develop a brand language that would position Manrke as a pioneer in a traditionally conservative industry.
Role: Lead Graphic UX/UI Designer
Shipped: 2016
Keyword: Brand, Logo Design,UX Research, User Testing, Design System, UX/UI Design, Package Design
My Role
As the lead Graphic Department & UX/UI designer, I played a crucial role in creating a cohesive visual identity for Baby Barista. My responsibilities included developing the brand identity, designing the product interface, and crafting the user experience for the mobile app. I worked closely with other Graphic Designers, Industrial Designers, and Engineers to ensure that all visual elements aligned with the product's core values and resonated with our target audience of new parents.
Challenges
The primary challenges involved capturing the essence of the brand's vision and values in a visually compelling manner while ensuring scalability and adaptability for future growth and expansion.
Research
Our research process began with in-depth interviews involving diverse focus groups, including new parents, single parents, nannies, and doctors. We sought to understand the pain points in formula preparation and the features parents desired in a formula dispenser. This initial research led to the creation of customer journeys, highlighting ideal scenarios for Baby Barista usage. We then developed three distinct personas to represent our key findings, each responding differently across the emotional spectrum.
Ideate
The ideation phase involved creating mood boards for the product, brand, and app, exploring various aesthetic directions. We generated multiple logo ideas guided by these mood boards, aiming to create a brand that resonated with adults while remaining relevant to baby care. Simultaneously, we mapped out the product's information architecture and developed wireframes based on our research insights. This phase culminated in a second round of focus group interviews, where we presented our concepts and gathered additional feedback.
Solution
Through collaborative workshops and iterative design processes, our team meticulously developed a brand identity that resonated deeply with the target audience while setting the start-up apart from its competitors. Central to this effort was the creation of a versatile logo that served as the cornerstone of our brand identity. Additionally, we meticulously defined comprehensive brand guidelines that ensured consistency across all touchpoints.
Outcomes
30s
to Creates the Perfect Bottle
1-handed
Interface and Mobile App Convenience
90%
of Task Completion by Users without Assistance
The final result was a distinguished brand identity that successfully communicated Manrke's core values of intellect, trustworthiness, and premium quality, while also conveying a modern and approachable image. The new visual identity set Manrke apart from competitors, positioning them as a forward-thinking firm in the CPA industry. Client feedback indicated that the brand effectively balanced professionalism with approachability, helping Manrke attract a diverse range of clients seeking a fresh approach to financial services.
What I Learned
I gained invaluable insights into the importance of creating a cohesive brand experience across multiple touchpoints. The project reinforced the critical role of user research and iterative design in developing products that truly address user needs, particularly for sleep-deprived parents facing the challenges of formula preparation. Perhaps most importantly, I learned the power of balancing functionality with emotional design, creating an interface that not only simplifies tasks but also brings joy and comfort to the parenting experience.
Manrke
Redefining the CPA Firm Brand
Manrke is a global professional CPA firm that stands out in the industry with its energetic yet professional approach. The company sought to create a brand identity that would reflect their unique personality while maintaining the trustworthiness expected in the financial sector. This project aimed to develop a brand language that would position Manrke as a pioneer in a traditionally conservative industry.
Role: Lead Graphic UX/UI Designer
Shipped: 2016
Keyword: Brand, Logo Design,UX Research, User Testing, Design System, UX/UI Design, Package Design
My Role
As the lead Graphic Department & UX/UI designer, I played a crucial role in creating a cohesive visual identity for Baby Barista. My responsibilities included developing the brand identity, designing the product interface, and crafting the user experience for the mobile app. I worked closely with other Graphic Designers, Industrial Designers, and Engineers to ensure that all visual elements aligned with the product's core values and resonated with our target audience of new parents.
Challenges
The primary challenges involved capturing the essence of the brand's vision and values in a visually compelling manner while ensuring scalability and adaptability for future growth and expansion.
Research
Our research process began with in-depth interviews involving diverse focus groups, including new parents, single parents, nannies, and doctors. We sought to understand the pain points in formula preparation and the features parents desired in a formula dispenser. This initial research led to the creation of customer journeys, highlighting ideal scenarios for Baby Barista usage. We then developed three distinct personas to represent our key findings, each responding differently across the emotional spectrum.
Ideate
The ideation phase involved creating mood boards for the product, brand, and app, exploring various aesthetic directions. We generated multiple logo ideas guided by these mood boards, aiming to create a brand that resonated with adults while remaining relevant to baby care. Simultaneously, we mapped out the product's information architecture and developed wireframes based on our research insights. This phase culminated in a second round of focus group interviews, where we presented our concepts and gathered additional feedback.
Solution
Through collaborative workshops and iterative design processes, our team meticulously developed a brand identity that resonated deeply with the target audience while setting the start-up apart from its competitors. Central to this effort was the creation of a versatile logo that served as the cornerstone of our brand identity. Additionally, we meticulously defined comprehensive brand guidelines that ensured consistency across all touchpoints.
Outcomes
30s
to Creates the Perfect Bottle
1-handed
Interface and Mobile App Convenience
90%
of Task Completion by Users without Assistance
The final result was a distinguished brand identity that successfully communicated Manrke's core values of intellect, trustworthiness, and premium quality, while also conveying a modern and approachable image. The new visual identity set Manrke apart from competitors, positioning them as a forward-thinking firm in the CPA industry. Client feedback indicated that the brand effectively balanced professionalism with approachability, helping Manrke attract a diverse range of clients seeking a fresh approach to financial services.
What I Learned
I gained invaluable insights into the importance of creating a cohesive brand experience across multiple touchpoints. The project reinforced the critical role of user research and iterative design in developing products that truly address user needs, particularly for sleep-deprived parents facing the challenges of formula preparation. Perhaps most importantly, I learned the power of balancing functionality with emotional design, creating an interface that not only simplifies tasks but also brings joy and comfort to the parenting experience.
Manrke
Redefining the CPA Firm Brand
Manrke is a global professional CPA firm that stands out in the industry with its energetic yet professional approach. The company sought to create a brand identity that would reflect their unique personality while maintaining the trustworthiness expected in the financial sector. This project aimed to develop a brand language that would position Manrke as a pioneer in a traditionally conservative industry.
Role: Lead Graphic UX/UI Designer
Shipped: 2016
Keyword: Brand, Logo Design,UX Research, User Testing, Design System, UX/UI Design, Package Design
My Role
As the lead Graphic Department & UX/UI designer, I played a crucial role in creating a cohesive visual identity for Baby Barista. My responsibilities included developing the brand identity, designing the product interface, and crafting the user experience for the mobile app. I worked closely with other Graphic Designers, Industrial Designers, and Engineers to ensure that all visual elements aligned with the product's core values and resonated with our target audience of new parents.
Challenges
The primary challenges involved capturing the essence of the brand's vision and values in a visually compelling manner while ensuring scalability and adaptability for future growth and expansion.
Research
Our research process began with in-depth interviews involving diverse focus groups, including new parents, single parents, nannies, and doctors. We sought to understand the pain points in formula preparation and the features parents desired in a formula dispenser. This initial research led to the creation of customer journeys, highlighting ideal scenarios for Baby Barista usage. We then developed three distinct personas to represent our key findings, each responding differently across the emotional spectrum.
Ideate
The ideation phase involved creating mood boards for the product, brand, and app, exploring various aesthetic directions. We generated multiple logo ideas guided by these mood boards, aiming to create a brand that resonated with adults while remaining relevant to baby care. Simultaneously, we mapped out the product's information architecture and developed wireframes based on our research insights. This phase culminated in a second round of focus group interviews, where we presented our concepts and gathered additional feedback.
Solution
Through collaborative workshops and iterative design processes, our team meticulously developed a brand identity that resonated deeply with the target audience while setting the start-up apart from its competitors. Central to this effort was the creation of a versatile logo that served as the cornerstone of our brand identity. Additionally, we meticulously defined comprehensive brand guidelines that ensured consistency across all touchpoints.
Outcomes
30s
to Creates the Perfect Bottle
1-handed
Interface and Mobile App Convenience
90%
of Task Completion by Users without Assistance
The final result was a distinguished brand identity that successfully communicated Manrke's core values of intellect, trustworthiness, and premium quality, while also conveying a modern and approachable image. The new visual identity set Manrke apart from competitors, positioning them as a forward-thinking firm in the CPA industry. Client feedback indicated that the brand effectively balanced professionalism with approachability, helping Manrke attract a diverse range of clients seeking a fresh approach to financial services.
What I Learned
I gained invaluable insights into the importance of creating a cohesive brand experience across multiple touchpoints. The project reinforced the critical role of user research and iterative design in developing products that truly address user needs, particularly for sleep-deprived parents facing the challenges of formula preparation. Perhaps most importantly, I learned the power of balancing functionality with emotional design, creating an interface that not only simplifies tasks but also brings joy and comfort to the parenting experience.