Cross Campus

Preserving Essence, Embracing Change

Cross Campus is a dynamic coworking and office space provider catering to startups in Southern California. Their mission is to foster innovation and collaboration among entrepreneurs and growing businesses. With multiple locations across the region, Cross Campus offers flexible workspace solutions, networking opportunities, and a vibrant community for its members.

Role: Lead UX/UI Designer and Project Manager
Shipped: 2024
Keyword: UX Research, User Testing, Design System, UX/UI Design

My Role

As the lead UX/UI Designer and Project Manager, my role was to lead the design and implementation of a user-centric interface that would simplify the complex B2B purchasing process. Through meticulous research, user testing, and iterative design cycles, I aimed to create a cohesive and intuitive experience that would elevate Cisco's B2B platform, fostering increased customer satisfaction and loyalty.

Challenge

Research

We start our research by asking Cisco team with How Might We approach to develop an effective solution

  • How might we streamline the process for users to checkout?

  • How might we analyzing features across all CCW tracks to ensure consistency and accuracy?

  • How might we enhance the customer experience through the sale cycle?





We meticulously identified the major personas across all CCW tracks. Through an immersive journey mapping exercise with stakeholders and team, we defined their goals, expectations, touchpoints, experiences, and pain points. This intense exploration into the lives of our users unveiled inconsistencies within the existing CCW program. Crucially, it highlighted the pressing need to elevate their overall experiences. Armed with this invaluable understanding, we crafted a comprehensive strategy to address the identified gaps and deliver a seamless, user-centric CCW experience.

Ideate

After gaining a deep understanding of the problem and user needs, we engaged in collaborative brainstorming sessions to generate a wide range of innovative ideas and potential solutions across CCW tracks. Through iterative sketching and rapid prototyping, we explored and refined various concepts, allowing us to visualize and evaluate different approaches.

To validate the seamless new solution with existing functionalities, we conducted rigorous testing and evaluation processes. The effectiveness of the implemented solution was meticulously analyzed through heuristic and usability evaluations, while valuable insights from stakeholders and partners were incorporated to optimize the overall experience. Additionally, a Task Performance Indicator (TPI) assessment was conducted for the CCW to pinpoint areas for further refinement and enhancement.

In our quest to achieve reusability, consistency, increase development velocity, we created a design system to help conceptualize, build and ship new features, iterations and products much faster, and more efficiently.

Solution

Outcomes

3x

Faster Deal Cycle Time

5x

More Quotes Enhancement in Partner Productivity

85%

of All Customer Interactions Powered by AI Chatbot

What I Learned

The project's success hinged on a comprehensive approach that combined deep user research, collaborative ideation, and iterative design processes to create a cohesive and user-centric B2B platform. By focusing on streamlining complex processes, developing a design system for consistency, and continuously validating solutions through rigorous testing, the team was able to achieve significant improvements in deal cycle time, partner productivity, and customer interactions. This case study underscores the importance of aligning UX strategy with business goals, emphasizing the value of cross-functional collaboration and the power of data-driven decision-making in creating successful enterprise-level solutions.

Thanks to a consistent, cohesive user experience and standardization across tracks created, we received a process that was easy to build, simple to use and perform tasks, while driving reusability, consistency, and increasing development velocity. It was an ideal mix.
CCW Product Team

Question about my work?

Or just want to say hi

Say Hello

Made with You in Mind ❤ — KhoaNguyen.Design — 2024

Cross Campus

Preserving Essence, Embracing Change

Cross Campus is a dynamic coworking and office space provider catering to startups in Southern California. Their mission is to foster innovation and collaboration among entrepreneurs and growing businesses. With multiple locations across the region, Cross Campus offers flexible workspace solutions, networking opportunities, and a vibrant community for its members.

Role: Lead UX/UI Designer and Project Manager
Shipped: 2024
Keyword: UX Research, User Testing, Design System, UX/UI Design

My Role

As the lead UX/UI Designer and Project Manager, my role was to lead the design and implementation of a user-centric interface that would simplify the complex B2B purchasing process. Through meticulous research, user testing, and iterative design cycles, I aimed to create a cohesive and intuitive experience that would elevate Cisco's B2B platform, fostering increased customer satisfaction and loyalty.

Challenge

Research

We start our research by asking Cisco team with How Might We approach to develop an effective solution

  • How might we streamline the process for users to checkout?

  • How might we analyzing features across all CCW tracks to ensure consistency and accuracy?

  • How might we enhance the customer experience through the sale cycle?





We meticulously identified the major personas across all CCW tracks. Through an immersive journey mapping exercise with stakeholders and team, we defined their goals, expectations, touchpoints, experiences, and pain points. This intense exploration into the lives of our users unveiled inconsistencies within the existing CCW program. Crucially, it highlighted the pressing need to elevate their overall experiences. Armed with this invaluable understanding, we crafted a comprehensive strategy to address the identified gaps and deliver a seamless, user-centric CCW experience.

Ideate

After gaining a deep understanding of the problem and user needs, we engaged in collaborative brainstorming sessions to generate a wide range of innovative ideas and potential solutions across CCW tracks. Through iterative sketching and rapid prototyping, we explored and refined various concepts, allowing us to visualize and evaluate different approaches.

To validate the seamless new solution with existing functionalities, we conducted rigorous testing and evaluation processes. The effectiveness of the implemented solution was meticulously analyzed through heuristic and usability evaluations, while valuable insights from stakeholders and partners were incorporated to optimize the overall experience. Additionally, a Task Performance Indicator (TPI) assessment was conducted for the CCW to pinpoint areas for further refinement and enhancement.

In our quest to achieve reusability, consistency, increase development velocity, we created a design system to help conceptualize, build and ship new features, iterations and products much faster, and more efficiently.

Solution

Outcomes

3x

Faster Deal Cycle Time

5x

More Quotes Enhancement in Partner Productivity

85%

of All Customer Interactions Powered by AI Chatbot

What I Learned

The project's success hinged on a comprehensive approach that combined deep user research, collaborative ideation, and iterative design processes to create a cohesive and user-centric B2B platform. By focusing on streamlining complex processes, developing a design system for consistency, and continuously validating solutions through rigorous testing, the team was able to achieve significant improvements in deal cycle time, partner productivity, and customer interactions. This case study underscores the importance of aligning UX strategy with business goals, emphasizing the value of cross-functional collaboration and the power of data-driven decision-making in creating successful enterprise-level solutions.

Thanks to a consistent, cohesive user experience and standardization across tracks created, we received a process that was easy to build, simple to use and perform tasks, while driving reusability, consistency, and increasing development velocity. It was an ideal mix.
CCW Product Team

Question about my work?

Or just want to say hi

Say Hello

Made with You in Mind ❤ — KhoaNguyen.Design — 2024

Cross Campus

Preserving Essence, Embracing Change

Cross Campus is a dynamic coworking and office space provider catering to startups in Southern California. Their mission is to foster innovation and collaboration among entrepreneurs and growing businesses. With multiple locations across the region, Cross Campus offers flexible workspace solutions, networking opportunities, and a vibrant community for its members.

Role: Lead UX/UI Designer and Project Manager
Shipped: 2024
Keyword: UX Research, User Testing, Design System, UX/UI Design

My Role

As the lead UX/UI Designer and Project Manager, my role was to lead the design and implementation of a user-centric interface that would simplify the complex B2B purchasing process. Through meticulous research, user testing, and iterative design cycles, I aimed to create a cohesive and intuitive experience that would elevate Cisco's B2B platform, fostering increased customer satisfaction and loyalty.

Challenge

Research

We start our research by asking Cisco team with How Might We approach to develop an effective solution

  • How might we streamline the process for users to checkout?

  • How might we analyzing features across all CCW tracks to ensure consistency and accuracy?

  • How might we enhance the customer experience through the sale cycle?





We meticulously identified the major personas across all CCW tracks. Through an immersive journey mapping exercise with stakeholders and team, we defined their goals, expectations, touchpoints, experiences, and pain points. This intense exploration into the lives of our users unveiled inconsistencies within the existing CCW program. Crucially, it highlighted the pressing need to elevate their overall experiences. Armed with this invaluable understanding, we crafted a comprehensive strategy to address the identified gaps and deliver a seamless, user-centric CCW experience.

Ideate

After gaining a deep understanding of the problem and user needs, we engaged in collaborative brainstorming sessions to generate a wide range of innovative ideas and potential solutions across CCW tracks. Through iterative sketching and rapid prototyping, we explored and refined various concepts, allowing us to visualize and evaluate different approaches.

To validate the seamless new solution with existing functionalities, we conducted rigorous testing and evaluation processes. The effectiveness of the implemented solution was meticulously analyzed through heuristic and usability evaluations, while valuable insights from stakeholders and partners were incorporated to optimize the overall experience. Additionally, a Task Performance Indicator (TPI) assessment was conducted for the CCW to pinpoint areas for further refinement and enhancement.

In our quest to achieve reusability, consistency, increase development velocity, we created a design system to help conceptualize, build and ship new features, iterations and products much faster, and more efficiently.

Solution

Outcomes

3x

Faster Deal Cycle Time

5x

More Quotes Enhancement in Partner Productivity

85%

of All Customer Interactions Powered by AI Chatbot

What I Learned

The project's success hinged on a comprehensive approach that combined deep user research, collaborative ideation, and iterative design processes to create a cohesive and user-centric B2B platform. By focusing on streamlining complex processes, developing a design system for consistency, and continuously validating solutions through rigorous testing, the team was able to achieve significant improvements in deal cycle time, partner productivity, and customer interactions. This case study underscores the importance of aligning UX strategy with business goals, emphasizing the value of cross-functional collaboration and the power of data-driven decision-making in creating successful enterprise-level solutions.

Thanks to a consistent, cohesive user experience and standardization across tracks created, we received a process that was easy to build, simple to use and perform tasks, while driving reusability, consistency, and increasing development velocity. It was an ideal mix.
CCW Product Team

Question about my work?

Or just want to say hi

Say Hello

Made with You in Mind ❤ —
KhoaNguyen.Design — 2024