Sharp SmartCentral 4.0

Streamlining B2B Commerce: Cisco's Transformative UX Strategy

Cisco Commerce Workspace (CCW) is a comprehensive enterprise B2B platform designed to streamline and optimize he quoting, configuring, and ordering process for Cisco products, software, services, and subscriptions. This unified tool aims to enhance efficiency for Cisco partners, resulting in faster bookings and significant productivity gains across the sales lifecycle.

Role: UX/UI Designer
Shipped: 2015
Keyword: UX Research, User Testing, Design System, UX/UI Design

My Role

As the UX/UI designer for Sharp SmartCentral 4.0, I work along side the design team through a comprehensive research and design process. My responsibilities included conducting user research, creating wireframes, developing mood boards, and ensuring the final design met both user needs and business goals. We collaborated closely with Sharp team to align the design with Sharp's vision and technical capabilities.

Challenge

The primary challenge was to create a user interface that could cater to a diverse user base, ranging from basic to advanced users, while maintaining a seamless and intuitive experience. Additionally, the design needed to integrate smoothly with mobile devices and support a wide range of content sources. Balancing these requirements with the need for a visually appealing and minimalistic design was a significant hurdle.

Research

Our research began with a thorough competitor analysis to identify the strengths and weaknesses of existing smart TV interfaces. We examined user feedback on previous Sharp Smart TV models and analyzed market trends to pinpoint opportunities for improvement. This research phase included defining user personas and mapping out their needs and behaviors, which informed our design direction

Ideate

During the ideation phase, we conducted a 2x2 mapping exercise to explore different design concepts. We settled on the "Frictionless Entertainment" concept, which aimed to minimize interruptions and enhance the viewing experience. We identified three user personas—basic, intermediate, and advanced—and tailored the interface to provide a progressively richer experience based on the user's technical proficiency.

Solution

We developed hundreds of wireframes to visualize the user journey and ensure a logical flow of interactions. Visual hierarchy was a key focus, ensuring that important elements were easily accessible without cluttering the screen. Mood boards were created to explore different visual styles, and the chosen direction, "Under the Hood," was refined to align with our concept of minimalism and seamless integration.

Outcomes

20%

Increase in User Interaction

15%

Rise in Content Consumption

The final design of SmartCentral 4.0 was well-received, significantly enhancing the user experience for Sharp's AQUOS 4K TV line. The platform's ability to display up to four streams simultaneously and its intuitive control via a tablet app were particularly praised. According to user feedback and market analysis, SmartCentral 4.0 improved user satisfaction and engagement, positioning Sharp as a strong competitor in the smart TV market. The seamless integration with mobile devices and the minimalistic design contributed to a 20% increase in user interaction and a 15% rise in content consumption compared to previous models.

The implementation of Cisco Commerce Workspace (CCW) resulted in significant improvements to the B2B buying experience. Partners achieved productivity gains of up to 25% due to decreased cycle times from quote creation to order processing. The consolidation of 21 disparate commerce tools into a single platform led to faster bookings and increased efficiency for Cisco's channel partners. Additionally, the new system enabled a 3x faster deal cycle time, 5x more quotes generated, and 85% of customer interactions powered by an AI chatbot, demonstrating substantial enhancements in partner productivity and customer engagement.

What I Learned

As a UX/UI Designer working on this project, I learned the importance of balancing simplicity with advanced functionality to cater to diverse user needs. The project reinforced the value of thorough user research and iterative design processes in creating an intuitive and seamless experience across multiple devices. Additionally, I gained valuable insights into designing for emerging technologies like smart TVs, which require careful consideration of both traditional UI principles and innovative interaction methods

Question about my work?

Or just want to say hi

Say Hello

Made with You in Mind ❤ — KhoaNguyen.Design — 2024

Sharp SmartCentral 4.0

Streamlining B2B Commerce: Cisco's Transformative UX Strategy

Cisco Commerce Workspace (CCW) is a comprehensive enterprise B2B platform designed to streamline and optimize he quoting, configuring, and ordering process for Cisco products, software, services, and subscriptions. This unified tool aims to enhance efficiency for Cisco partners, resulting in faster bookings and significant productivity gains across the sales lifecycle.

Role: UX/UI Designer
Shipped: 2015
Keyword: UX Research, User Testing, Design System, UX/UI Design

My Role

As the UX/UI designer for Sharp SmartCentral 4.0, I work along side the design team through a comprehensive research and design process. My responsibilities included conducting user research, creating wireframes, developing mood boards, and ensuring the final design met both user needs and business goals. We collaborated closely with Sharp team to align the design with Sharp's vision and technical capabilities.

Challenge

The primary challenge was to create a user interface that could cater to a diverse user base, ranging from basic to advanced users, while maintaining a seamless and intuitive experience. Additionally, the design needed to integrate smoothly with mobile devices and support a wide range of content sources. Balancing these requirements with the need for a visually appealing and minimalistic design was a significant hurdle.

Research

Our research began with a thorough competitor analysis to identify the strengths and weaknesses of existing smart TV interfaces. We examined user feedback on previous Sharp Smart TV models and analyzed market trends to pinpoint opportunities for improvement. This research phase included defining user personas and mapping out their needs and behaviors, which informed our design direction

Ideate

During the ideation phase, we conducted a 2x2 mapping exercise to explore different design concepts. We settled on the "Frictionless Entertainment" concept, which aimed to minimize interruptions and enhance the viewing experience. We identified three user personas—basic, intermediate, and advanced—and tailored the interface to provide a progressively richer experience based on the user's technical proficiency.

Solution

We developed hundreds of wireframes to visualize the user journey and ensure a logical flow of interactions. Visual hierarchy was a key focus, ensuring that important elements were easily accessible without cluttering the screen. Mood boards were created to explore different visual styles, and the chosen direction, "Under the Hood," was refined to align with our concept of minimalism and seamless integration.

Outcomes

20%

Increase in User Interaction

15%

Rise in Content Consumption

The final design of SmartCentral 4.0 was well-received, significantly enhancing the user experience for Sharp's AQUOS 4K TV line. The platform's ability to display up to four streams simultaneously and its intuitive control via a tablet app were particularly praised. According to user feedback and market analysis, SmartCentral 4.0 improved user satisfaction and engagement, positioning Sharp as a strong competitor in the smart TV market. The seamless integration with mobile devices and the minimalistic design contributed to a 20% increase in user interaction and a 15% rise in content consumption compared to previous models.

The implementation of Cisco Commerce Workspace (CCW) resulted in significant improvements to the B2B buying experience. Partners achieved productivity gains of up to 25% due to decreased cycle times from quote creation to order processing. The consolidation of 21 disparate commerce tools into a single platform led to faster bookings and increased efficiency for Cisco's channel partners. Additionally, the new system enabled a 3x faster deal cycle time, 5x more quotes generated, and 85% of customer interactions powered by an AI chatbot, demonstrating substantial enhancements in partner productivity and customer engagement.

What I Learned

As a UX/UI Designer working on this project, I learned the importance of balancing simplicity with advanced functionality to cater to diverse user needs. The project reinforced the value of thorough user research and iterative design processes in creating an intuitive and seamless experience across multiple devices. Additionally, I gained valuable insights into designing for emerging technologies like smart TVs, which require careful consideration of both traditional UI principles and innovative interaction methods

Question about my work?

Or just want to say hi

Say Hello

Made with You in Mind ❤ — KhoaNguyen.Design — 2024

Sharp SmartCentral 4.0

Streamlining B2B Commerce: Cisco's Transformative UX Strategy

Cisco Commerce Workspace (CCW) is a comprehensive enterprise B2B platform designed to streamline and optimize he quoting, configuring, and ordering process for Cisco products, software, services, and subscriptions. This unified tool aims to enhance efficiency for Cisco partners, resulting in faster bookings and significant productivity gains across the sales lifecycle.

Role: UX/UI Designer
Shipped: 2015
Keyword: UX Research, User Testing, Design System, UX/UI Design

My Role

As the UX/UI designer for Sharp SmartCentral 4.0, I work along side the design team through a comprehensive research and design process. My responsibilities included conducting user research, creating wireframes, developing mood boards, and ensuring the final design met both user needs and business goals. We collaborated closely with Sharp team to align the design with Sharp's vision and technical capabilities.

Challenge

The primary challenge was to create a user interface that could cater to a diverse user base, ranging from basic to advanced users, while maintaining a seamless and intuitive experience. Additionally, the design needed to integrate smoothly with mobile devices and support a wide range of content sources. Balancing these requirements with the need for a visually appealing and minimalistic design was a significant hurdle.

Research

Our research began with a thorough competitor analysis to identify the strengths and weaknesses of existing smart TV interfaces. We examined user feedback on previous Sharp Smart TV models and analyzed market trends to pinpoint opportunities for improvement. This research phase included defining user personas and mapping out their needs and behaviors, which informed our design direction

Ideate

During the ideation phase, we conducted a 2x2 mapping exercise to explore different design concepts. We settled on the "Frictionless Entertainment" concept, which aimed to minimize interruptions and enhance the viewing experience. We identified three user personas—basic, intermediate, and advanced—and tailored the interface to provide a progressively richer experience based on the user's technical proficiency.

Solution

We developed hundreds of wireframes to visualize the user journey and ensure a logical flow of interactions. Visual hierarchy was a key focus, ensuring that important elements were easily accessible without cluttering the screen. Mood boards were created to explore different visual styles, and the chosen direction, "Under the Hood," was refined to align with our concept of minimalism and seamless integration.

Outcomes

20%

Increase in User Interaction

15%

Rise in Content Consumption

The final design of SmartCentral 4.0 was well-received, significantly enhancing the user experience for Sharp's AQUOS 4K TV line. The platform's ability to display up to four streams simultaneously and its intuitive control via a tablet app were particularly praised. According to user feedback and market analysis, SmartCentral 4.0 improved user satisfaction and engagement, positioning Sharp as a strong competitor in the smart TV market. The seamless integration with mobile devices and the minimalistic design contributed to a 20% increase in user interaction and a 15% rise in content consumption compared to previous models.

The implementation of Cisco Commerce Workspace (CCW) resulted in significant improvements to the B2B buying experience. Partners achieved productivity gains of up to 25% due to decreased cycle times from quote creation to order processing. The consolidation of 21 disparate commerce tools into a single platform led to faster bookings and increased efficiency for Cisco's channel partners. Additionally, the new system enabled a 3x faster deal cycle time, 5x more quotes generated, and 85% of customer interactions powered by an AI chatbot, demonstrating substantial enhancements in partner productivity and customer engagement.

What I Learned

As a UX/UI Designer working on this project, I learned the importance of balancing simplicity with advanced functionality to cater to diverse user needs. The project reinforced the value of thorough user research and iterative design processes in creating an intuitive and seamless experience across multiple devices. Additionally, I gained valuable insights into designing for emerging technologies like smart TVs, which require careful consideration of both traditional UI principles and innovative interaction methods

Question about my work?

Or just want to say hi

Say Hello

Made with You in Mind ❤ —
KhoaNguyen.Design — 2024