Khoa Nguyen
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Cisco Commerce Workspace
Streamlining B2B Commerce: Cisco's Transformative UX Strategy
Cisco Commerce Workspace (CCW) is a comprehensive enterprise B2B platform designed to streamline and optimize the quoting, configuring, and ordering process for Cisco products, software, services, and subscriptions. This unified tool aims to enhance efficiency for Cisco partners, resulting in faster bookings and significant productivity gains across the sales lifecycle.
Role: UX/UI Designer
Shipped: 2014
Keyword: UX Research, User Testing, Design System, UX/UI Design
My Role
As the UX/UI designer for the Piatto project, I was responsible for creating a cohesive user experience across multiple touchpoints. My role encompassed designing the user interface for the companion app, developing the product's branding, and ensuring a seamless integration between the physical product and digital interface. I collaborated closely with the product design team to align the app's functionality with the tumbler's features, creating an intuitive and engaging user experience.
Challenge
The primary challenge in developing Piatto was to create a product that would set the standard in the smart tumbler market. We faced the complex task of integrating multiple disciplines, including branding, packaging, and app design, simultaneously. Additionally, we needed to balance innovative features with user-friendly design, ensuring that the final product would be both technologically advanced and accessible to a wide range of users. The pressure to deliver a groundbreaking product that would stand out in a competitive market was significant.
Research
Our research phase began with an extensive analysis of existing high-quality tumblers and an investigation into the habits of coffee and tea drinkers. We combined this initial research with our client's knowledge of the product market to create a holistic user experience. Through this process, we identified key attractors and design criteria based on existing tumbler problems, which helped us stay focused on creating the best possible product. We also developed four distinct personas covering a wide range of demographic users and their specific issues with tumblers, ensuring our design would address diverse needs.
Ideate
During the ideation phase, our client and design teams utilized the personas and solution criteria to generate initial concepts for both the hardware and product app. We created mood boards, developed brand identity concepts, explored packaging ideas, and drafted app architecture information and wireframes. This comprehensive approach allowed us to visualize the entire user experience from multiple angles. We also mapped out a detailed customer journey, identifying all the possibilities an end-user might encounter from their first interaction with Piatto to repeated use over time.
Solution
Our solutions encompassed a range of features and design elements. We developed a sleek and classic logo mark that reflected the product's innovative nature while maintaining a timeless appeal. The packaging was designed to be lively and eye-catching, effectively communicating the product's benefits at first glance. For the app, we created an engaging interface that allowed users to easily set and monitor their preferred beverage temperatures. The hardware itself was engineered to precisely maintain the user's desired temperature, incorporating advanced thermal technology with an intuitive user experience.
Outcomes
The implementation of Cisco Commerce Workspace (CCW) resulted in significant improvements to the B2B buying experience. Partners achieved productivity gains of up to 25% due to decreased cycle times from quote creation to order processing. The consolidation of 21 disparate commerce tools into a single platform led to faster bookings and increased efficiency for Cisco's channel partners. Additionally, the new system enabled a 3x faster deal cycle time, 5x more quotes generated, and 85% of customer interactions powered by an AI chatbot, demonstrating substantial enhancements in partner productivity and customer engagement.
What I Learned
Working on the Piatto as a UX/UI Designer taught me the importance of seamlessly integrating physical product design with digital interfaces to create a cohesive user experience. I learned to balance innovative features with user-friendly design, ensuring that advanced technology remains accessible to a wide range of users. Additionally, this project reinforced the value of comprehensive research and persona development in creating a product that truly addresses diverse user needs and sets new standards in the market.
Cisco Commerce Workspace
Streamlining B2B Commerce: Cisco's Transformative UX Strategy
Cisco Commerce Workspace (CCW) is a comprehensive enterprise B2B platform designed to streamline and optimize the quoting, configuring, and ordering process for Cisco products, software, services, and subscriptions. This unified tool aims to enhance efficiency for Cisco partners, resulting in faster bookings and significant productivity gains across the sales lifecycle.
Role: UX/UI Designer
Shipped: 2014
Keyword: UX Research, User Testing, Design System, UX/UI Design
My Role
As the UX/UI designer for the Piatto project, I was responsible for creating a cohesive user experience across multiple touchpoints. My role encompassed designing the user interface for the companion app, developing the product's branding, and ensuring a seamless integration between the physical product and digital interface. I collaborated closely with the product design team to align the app's functionality with the tumbler's features, creating an intuitive and engaging user experience.
Challenge
The primary challenge in developing Piatto was to create a product that would set the standard in the smart tumbler market. We faced the complex task of integrating multiple disciplines, including branding, packaging, and app design, simultaneously. Additionally, we needed to balance innovative features with user-friendly design, ensuring that the final product would be both technologically advanced and accessible to a wide range of users. The pressure to deliver a groundbreaking product that would stand out in a competitive market was significant.
Research
Our research phase began with an extensive analysis of existing high-quality tumblers and an investigation into the habits of coffee and tea drinkers. We combined this initial research with our client's knowledge of the product market to create a holistic user experience. Through this process, we identified key attractors and design criteria based on existing tumbler problems, which helped us stay focused on creating the best possible product. We also developed four distinct personas covering a wide range of demographic users and their specific issues with tumblers, ensuring our design would address diverse needs.
Ideate
During the ideation phase, our client and design teams utilized the personas and solution criteria to generate initial concepts for both the hardware and product app. We created mood boards, developed brand identity concepts, explored packaging ideas, and drafted app architecture information and wireframes. This comprehensive approach allowed us to visualize the entire user experience from multiple angles. We also mapped out a detailed customer journey, identifying all the possibilities an end-user might encounter from their first interaction with Piatto to repeated use over time.
Solution
Our solutions encompassed a range of features and design elements. We developed a sleek and classic logo mark that reflected the product's innovative nature while maintaining a timeless appeal. The packaging was designed to be lively and eye-catching, effectively communicating the product's benefits at first glance. For the app, we created an engaging interface that allowed users to easily set and monitor their preferred beverage temperatures. The hardware itself was engineered to precisely maintain the user's desired temperature, incorporating advanced thermal technology with an intuitive user experience.
Outcomes
The implementation of Cisco Commerce Workspace (CCW) resulted in significant improvements to the B2B buying experience. Partners achieved productivity gains of up to 25% due to decreased cycle times from quote creation to order processing. The consolidation of 21 disparate commerce tools into a single platform led to faster bookings and increased efficiency for Cisco's channel partners. Additionally, the new system enabled a 3x faster deal cycle time, 5x more quotes generated, and 85% of customer interactions powered by an AI chatbot, demonstrating substantial enhancements in partner productivity and customer engagement.
What I Learned
Working on the Piatto as a UX/UI Designer taught me the importance of seamlessly integrating physical product design with digital interfaces to create a cohesive user experience. I learned to balance innovative features with user-friendly design, ensuring that advanced technology remains accessible to a wide range of users. Additionally, this project reinforced the value of comprehensive research and persona development in creating a product that truly addresses diverse user needs and sets new standards in the market.
Cisco Commerce Workspace
Streamlining B2B Commerce: Cisco's Transformative UX Strategy
Cisco Commerce Workspace (CCW) is a comprehensive enterprise B2B platform designed to streamline and optimize the quoting, configuring, and ordering process for Cisco products, software, services, and subscriptions. This unified tool aims to enhance efficiency for Cisco partners, resulting in faster bookings and significant productivity gains across the sales lifecycle.
Role: UX/UI Designer
Shipped: 2014
Keyword: UX Research, User Testing, Design System, UX/UI Design
My Role
As the UX/UI designer for the Piatto project, I was responsible for creating a cohesive user experience across multiple touchpoints. My role encompassed designing the user interface for the companion app, developing the product's branding, and ensuring a seamless integration between the physical product and digital interface. I collaborated closely with the product design team to align the app's functionality with the tumbler's features, creating an intuitive and engaging user experience.
Challenge
The primary challenge in developing Piatto was to create a product that would set the standard in the smart tumbler market. We faced the complex task of integrating multiple disciplines, including branding, packaging, and app design, simultaneously. Additionally, we needed to balance innovative features with user-friendly design, ensuring that the final product would be both technologically advanced and accessible to a wide range of users. The pressure to deliver a groundbreaking product that would stand out in a competitive market was significant.
Research
Our research phase began with an extensive analysis of existing high-quality tumblers and an investigation into the habits of coffee and tea drinkers. We combined this initial research with our client's knowledge of the product market to create a holistic user experience. Through this process, we identified key attractors and design criteria based on existing tumbler problems, which helped us stay focused on creating the best possible product. We also developed four distinct personas covering a wide range of demographic users and their specific issues with tumblers, ensuring our design would address diverse needs.
Ideate
During the ideation phase, our client and design teams utilized the personas and solution criteria to generate initial concepts for both the hardware and product app. We created mood boards, developed brand identity concepts, explored packaging ideas, and drafted app architecture information and wireframes. This comprehensive approach allowed us to visualize the entire user experience from multiple angles. We also mapped out a detailed customer journey, identifying all the possibilities an end-user might encounter from their first interaction with Piatto to repeated use over time.
Solution
Our solutions encompassed a range of features and design elements. We developed a sleek and classic logo mark that reflected the product's innovative nature while maintaining a timeless appeal. The packaging was designed to be lively and eye-catching, effectively communicating the product's benefits at first glance. For the app, we created an engaging interface that allowed users to easily set and monitor their preferred beverage temperatures. The hardware itself was engineered to precisely maintain the user's desired temperature, incorporating advanced thermal technology with an intuitive user experience.
Outcomes
The implementation of Cisco Commerce Workspace (CCW) resulted in significant improvements to the B2B buying experience. Partners achieved productivity gains of up to 25% due to decreased cycle times from quote creation to order processing. The consolidation of 21 disparate commerce tools into a single platform led to faster bookings and increased efficiency for Cisco's channel partners. Additionally, the new system enabled a 3x faster deal cycle time, 5x more quotes generated, and 85% of customer interactions powered by an AI chatbot, demonstrating substantial enhancements in partner productivity and customer engagement.
What I Learned
Working on the Piatto as a UX/UI Designer taught me the importance of seamlessly integrating physical product design with digital interfaces to create a cohesive user experience. I learned to balance innovative features with user-friendly design, ensuring that advanced technology remains accessible to a wide range of users. Additionally, this project reinforced the value of comprehensive research and persona development in creating a product that truly addresses diverse user needs and sets new standards in the market.