Khoa Nguyen
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Baby Barista
Revolutionizing Baby Formula Preparation
Baby Barista is an innovative baby formula mixer and dispenser designed to simplify the lives of new parents. This smart device combines cutting-edge technology with thoughtful design. The product aims to bring joy to parenthood by addressing the challenges of preparing formula, especially during those sleepless nights.
Role: Lead UX/UI Designer and Project Manager
Shipped: 2024
Keyword: UX Research, User Testing, Design System, UX/UI Design
My Role
As the lead UX/UI Designer and Project Manager, my role was to lead the design and implementation of a user-centric interface that would simplify the complex B2B purchasing process. Through meticulous research, user testing, and iterative design cycles, I aimed to create a cohesive and intuitive experience that would elevate Cisco's B2B platform, fostering increased customer satisfaction and loyalty.
Challenge
The primary challenge was to create a product that went beyond simply dispensing milk. We needed to design a machine that could operate effortlessly at 3 AM, catering to sleep-deprived parents. Additionally, we faced the task of differentiating Baby Barista from competitors in the market. Balancing functionality with user-friendliness while maintaining a cohesive brand identity across the product, interface, and mobile app presented another significant hurdle.
Research
We began the project by speaking with a few stakeholders, sales teams, and partners to gain key insights and identify major personas across all CCW tracks. We then defined their goals, expectations, touchpoints, experiences, and pain points and organized them through journey map exercise. This intense exploration into the lives of our users unveiled inconsistencies within the existing CCW tracks.
Key Problems:
Users are overwhelmed with contents at any given moments
No clear progress trackers where users are
Repetitive features with different names and experiences between CCW tracks
Ideate
After gaining a deep understanding of the problem and user needs, we engaged in collaborative brainstorming sessions to generate a wide range of innovative ideas and potential solutions across CCW tracks. Through iterative sketching and rapid prototyping, we explored and refined various concepts, allowing us to visualize and evaluate different approaches.
To validate the seamless new solution with existing functionalities, we conducted rigorous testing and evaluation processes. The effectiveness of the implemented solution was meticulously analyzed through heuristic and usability evaluations, while valuable insights from stakeholders and partners were incorporated to optimize the overall experience. Additionally, a Task Performance Indicator (TPI) assessment was conducted for the CCW to pinpoint areas for further refinement and enhancement.
In our quest to achieve reusability, consistency, increase development velocity, we created a design system to help conceptualize, build and ship new features, iterations and products much faster, and more efficiently.
Solution
Based on our research and ideation, we developed a smart, cohesive baby formula mixer that speaks well to the customer. The product interface was designed to function independently of the app, ensuring essential features were accessible directly on the device. We created a conversational, human-centric app interface to complement the physical product, striking a balance between minimalism and warmth. The brand identity was carefully crafted to appeal to adults while maintaining its connection to baby care.
With a keen eye on accessibility, we optimized every element for mobile responsiveness, recognizing the growing importance of catering to users across various devices. Additionally, we strategically integrated interactive elements throughout the interface, aiming to captivate visitors and foster deeper engagement with the content presented.
Outcomes
3x
Faster Deal Cycle Time
5x
More Quotes Enhancement in Partner Productivity
85%
of All Customer Interactions Powered by AI Chatbot
The final Baby Barista product emerged as a revolutionary solution in the baby formula preparation market. It successfully addressed the needs of sleep-deprived parents with its intuitive interface and smart features. The cohesive brand identity resonated well with our target audience, differentiating Baby Barista from competitors. The mobile app's conversational prompts and essential features enhanced the overall user experience, making formula preparation a less daunting task for new parents. Ultimately, Baby Barista achieved its goal of bringing more joy to parenthood by simplifying one of its most challenging aspects.
What I Learned
The project's success hinged on a comprehensive approach that combined deep user research, collaborative ideation, and iterative design processes to create a cohesive and user-centric B2B platform. By focusing on streamlining complex processes, developing a design system for consistency, and continuously validating solutions through rigorous testing, the team was able to achieve significant improvements in deal cycle time, partner productivity, and customer interactions. This case study underscores the importance of aligning UX strategy with business goals, emphasizing the value of cross-functional collaboration and the power of data-driven decision-making in creating successful enterprise-level solutions.
“
Thanks to a consistent, cohesive user experience and standardization across tracks created, we received a process that was easy to build, simple to use and perform tasks, while driving reusability, consistency, and increasing development velocity. It was an ideal mix.
CCW Product Team
Read next
Baby Barista
Revolutionizing Baby Formula Preparation
Baby Barista is an innovative baby formula mixer and dispenser designed to simplify the lives of new parents. This smart device combines cutting-edge technology with thoughtful design. The product aims to bring joy to parenthood by addressing the challenges of preparing formula, especially during those sleepless nights.
Role: Lead UX/UI Designer and Project Manager
Shipped: 2024
Keyword: UX Research, User Testing, Design System, UX/UI Design
My Role
As the lead UX/UI Designer and Project Manager, my role was to lead the design and implementation of a user-centric interface that would simplify the complex B2B purchasing process. Through meticulous research, user testing, and iterative design cycles, I aimed to create a cohesive and intuitive experience that would elevate Cisco's B2B platform, fostering increased customer satisfaction and loyalty.
Challenge
The primary challenge was to create a product that went beyond simply dispensing milk. We needed to design a machine that could operate effortlessly at 3 AM, catering to sleep-deprived parents. Additionally, we faced the task of differentiating Baby Barista from competitors in the market. Balancing functionality with user-friendliness while maintaining a cohesive brand identity across the product, interface, and mobile app presented another significant hurdle.
Research
We began the project by speaking with a few stakeholders, sales teams, and partners to gain key insights and identify major personas across all CCW tracks. We then defined their goals, expectations, touchpoints, experiences, and pain points and organized them through journey map exercise. This intense exploration into the lives of our users unveiled inconsistencies within the existing CCW tracks.
Key Problems:
Users are overwhelmed with contents at any given moments
No clear progress trackers where users are
Repetitive features with different names and experiences between CCW tracks
Ideate
After gaining a deep understanding of the problem and user needs, we engaged in collaborative brainstorming sessions to generate a wide range of innovative ideas and potential solutions across CCW tracks. Through iterative sketching and rapid prototyping, we explored and refined various concepts, allowing us to visualize and evaluate different approaches.
To validate the seamless new solution with existing functionalities, we conducted rigorous testing and evaluation processes. The effectiveness of the implemented solution was meticulously analyzed through heuristic and usability evaluations, while valuable insights from stakeholders and partners were incorporated to optimize the overall experience. Additionally, a Task Performance Indicator (TPI) assessment was conducted for the CCW to pinpoint areas for further refinement and enhancement.
In our quest to achieve reusability, consistency, increase development velocity, we created a design system to help conceptualize, build and ship new features, iterations and products much faster, and more efficiently.
Solution
Based on our research and ideation, we developed a smart, cohesive baby formula mixer that speaks well to the customer. The product interface was designed to function independently of the app, ensuring essential features were accessible directly on the device. We created a conversational, human-centric app interface to complement the physical product, striking a balance between minimalism and warmth. The brand identity was carefully crafted to appeal to adults while maintaining its connection to baby care.
With a keen eye on accessibility, we optimized every element for mobile responsiveness, recognizing the growing importance of catering to users across various devices. Additionally, we strategically integrated interactive elements throughout the interface, aiming to captivate visitors and foster deeper engagement with the content presented.
Outcomes
3x
Faster Deal Cycle Time
5x
More Quotes Enhancement in Partner Productivity
85%
of All Customer Interactions Powered by AI Chatbot
The final Baby Barista product emerged as a revolutionary solution in the baby formula preparation market. It successfully addressed the needs of sleep-deprived parents with its intuitive interface and smart features. The cohesive brand identity resonated well with our target audience, differentiating Baby Barista from competitors. The mobile app's conversational prompts and essential features enhanced the overall user experience, making formula preparation a less daunting task for new parents. Ultimately, Baby Barista achieved its goal of bringing more joy to parenthood by simplifying one of its most challenging aspects.
What I Learned
The project's success hinged on a comprehensive approach that combined deep user research, collaborative ideation, and iterative design processes to create a cohesive and user-centric B2B platform. By focusing on streamlining complex processes, developing a design system for consistency, and continuously validating solutions through rigorous testing, the team was able to achieve significant improvements in deal cycle time, partner productivity, and customer interactions. This case study underscores the importance of aligning UX strategy with business goals, emphasizing the value of cross-functional collaboration and the power of data-driven decision-making in creating successful enterprise-level solutions.
“
Thanks to a consistent, cohesive user experience and standardization across tracks created, we received a process that was easy to build, simple to use and perform tasks, while driving reusability, consistency, and increasing development velocity. It was an ideal mix.
CCW Product Team
Read next
Baby Barista
Revolutionizing Baby Formula Preparation
Baby Barista is an innovative baby formula mixer and dispenser designed to simplify the lives of new parents. This smart device combines cutting-edge technology with thoughtful design. The product aims to bring joy to parenthood by addressing the challenges of preparing formula, especially during those sleepless nights.
Role: Lead UX/UI Designer and Project Manager
Shipped: 2024
Keyword: UX Research, User Testing, Design System, UX/UI Design
My Role
As the lead UX/UI Designer and Project Manager, my role was to lead the design and implementation of a user-centric interface that would simplify the complex B2B purchasing process. Through meticulous research, user testing, and iterative design cycles, I aimed to create a cohesive and intuitive experience that would elevate Cisco's B2B platform, fostering increased customer satisfaction and loyalty.
Challenge
The primary challenge was to create a product that went beyond simply dispensing milk. We needed to design a machine that could operate effortlessly at 3 AM, catering to sleep-deprived parents. Additionally, we faced the task of differentiating Baby Barista from competitors in the market. Balancing functionality with user-friendliness while maintaining a cohesive brand identity across the product, interface, and mobile app presented another significant hurdle.
Research
We began the project by speaking with a few stakeholders, sales teams, and partners to gain key insights and identify major personas across all CCW tracks. We then defined their goals, expectations, touchpoints, experiences, and pain points and organized them through journey map exercise. This intense exploration into the lives of our users unveiled inconsistencies within the existing CCW tracks.
Key Problems:
Users are overwhelmed with contents at any given moments
No clear progress trackers where users are
Repetitive features with different names and experiences between CCW tracks
Ideate
After gaining a deep understanding of the problem and user needs, we engaged in collaborative brainstorming sessions to generate a wide range of innovative ideas and potential solutions across CCW tracks. Through iterative sketching and rapid prototyping, we explored and refined various concepts, allowing us to visualize and evaluate different approaches.
To validate the seamless new solution with existing functionalities, we conducted rigorous testing and evaluation processes. The effectiveness of the implemented solution was meticulously analyzed through heuristic and usability evaluations, while valuable insights from stakeholders and partners were incorporated to optimize the overall experience. Additionally, a Task Performance Indicator (TPI) assessment was conducted for the CCW to pinpoint areas for further refinement and enhancement.
In our quest to achieve reusability, consistency, increase development velocity, we created a design system to help conceptualize, build and ship new features, iterations and products much faster, and more efficiently.
Solution
Based on our research and ideation, we developed a smart, cohesive baby formula mixer that speaks well to the customer. The product interface was designed to function independently of the app, ensuring essential features were accessible directly on the device. We created a conversational, human-centric app interface to complement the physical product, striking a balance between minimalism and warmth. The brand identity was carefully crafted to appeal to adults while maintaining its connection to baby care.
With a keen eye on accessibility, we optimized every element for mobile responsiveness, recognizing the growing importance of catering to users across various devices. Additionally, we strategically integrated interactive elements throughout the interface, aiming to captivate visitors and foster deeper engagement with the content presented.
Outcomes
3x
Faster Deal Cycle Time
5x
More Quotes Enhancement in Partner Productivity
85%
of All Customer Interactions Powered by AI Chatbot
The final Baby Barista product emerged as a revolutionary solution in the baby formula preparation market. It successfully addressed the needs of sleep-deprived parents with its intuitive interface and smart features. The cohesive brand identity resonated well with our target audience, differentiating Baby Barista from competitors. The mobile app's conversational prompts and essential features enhanced the overall user experience, making formula preparation a less daunting task for new parents. Ultimately, Baby Barista achieved its goal of bringing more joy to parenthood by simplifying one of its most challenging aspects.
What I Learned
The project's success hinged on a comprehensive approach that combined deep user research, collaborative ideation, and iterative design processes to create a cohesive and user-centric B2B platform. By focusing on streamlining complex processes, developing a design system for consistency, and continuously validating solutions through rigorous testing, the team was able to achieve significant improvements in deal cycle time, partner productivity, and customer interactions. This case study underscores the importance of aligning UX strategy with business goals, emphasizing the value of cross-functional collaboration and the power of data-driven decision-making in creating successful enterprise-level solutions.