RKS Design is a 37-year-old Industrial Design agency in Southern California. As a team member at RKS, I has an opportunites to work on various projects from clients' to in-house. When promoted to design lead position, I want to bring the RKS brand to be more sophisticated and distinguish from other design agency. I worked personaly with CEO and other designers to bring a minimalist aesthetic to the agency. Less is more. We begin with redesign website, marketing contents, and print collaterals to speak in the same voice.